In the competitive world of sit-down and fine dining restaurants, standing out and attracting customers is a constant challenge. One of the most effective advertising methods for restaurants is billboard advertising, which can drive brand awareness and inspire action. According to the 2025 product category research, 87% of sit-down or fine dining restaurant ads are placed on out-of-home (OOH) billboards. The statistics show that OOH ads are particularly effective in capturing attention, engaging customers, and encouraging them to take the next step.
What Drives Interest in Restaurant Billboards?
When it comes to the messages that resonate most with customers, location and cost-saving opportunities lead the way. A significant 51% of consumers are most interested in knowing where the restaurant is located, making it a crucial aspect of your billboard messaging. Additionally, 41% of customers are drawn to ads that highlight special promotions or discounts, as cost-saving opportunities are always a top consideration.
These statistics emphasize the importance of including clear, easy-to-read information on your billboard about your restaurant’s location and any time-limited deals or offers. Potential diners need to know where you’re located and what kind of value you’re offering them, which can help drive foot traffic and spur immediate action.
The Impact of Word-of-Mouth and Digital Engagement
Billboards are powerful in the way they motivate people to take action beyond just seeing the ad. According to the research, 40% of people who see a sit-down or fine dining restaurant OOH ad will talk to friends or family about it. Word-of-mouth marketing is incredibly valuable, especially when it comes to the food industry, where recommendations from trusted sources can be a deciding factor in choosing a restaurant.
Moreover, 39% of people search for the restaurant online after seeing the ad. This digital behavior is especially prevalent among younger generations, who are more likely to engage with digital platforms to learn more about the restaurant. This makes it essential for restaurants to ensure their online presence is optimized to handle the increased traffic generated by billboard ads. Make sure your website is mobile-friendly and easy to navigate, with up-to-date information on menus, specials, and reviews.
Why Billboard Ads Are Ideal for Restaurant Marketing
Billboards offer a unique ability to provide consistent, high-visibility exposure to your restaurant in a way that other forms of advertising cannot match. With 86% of sit-down and fine dining restaurant customers engaging with OOH ads, billboards are a vital tool for reaching a wide audience, even those who may not have been actively looking for a dining option. The high percentage of people who talk to others or search online after seeing your ad shows that OOH advertising can stimulate both direct action and word-of-mouth promotion.
DBC Outdoor: Your Partner in Restaurant Advertising
At DBC Outdoor, we specialize in creating impactful billboard campaigns that drive awareness and customer engagement for sit-down and fine dining restaurants. Serving the Piedmont Triad area of North Carolina, we ensure your restaurant’s message reaches the right audience in high-traffic locations, turning casual observers into loyal patrons.
With 87% of Adults between the ages of 18-64 engaging with sit-down and fine dining restaurants after seeing a billboard ad, we’re here to help you leverage this powerful medium to attract new customers and increase brand loyalty. Whether you’re promoting a special offer or simply showcasing your location, DBC Outdoor can help you create billboards that stand out and deliver results.
Contact DBC Outdoor today to learn how our expert team can help your restaurant thrive with targeted billboard advertising in the Piedmont Triad and beyond.
