Recent research from the Outdoor Advertising Association, in collaboration with The Harris Poll, highlights the powerful impact of digital billboard advertising. The study shows that digital billboards are not only effective at capturing attention but also play a crucial role in driving consumer action and increasing sales.
Key Insights from the Research:
- 79% of Consumers Notice Digital Billboard Ads: Digital billboards have a high visibility rate, making them an essential tool for brands aiming to engage with large audiences.
- 78% Notice Ads on the Way to an In-Store Purchase: The study reveals that many consumers take note of digital billboard ads while on their way to make in-store purchases, showing that these ads influence consumer behavior in real time.
- 54% of Consumers Say Digital Billboard Ads Impacted Their Purchase Decision: Over half of consumers report that digital billboard ads had a direct impact on their purchasing decisions, emphasizing their effectiveness in driving sales.
At DBC Outdoor, our 9 strategically placed digital billboards across the Piedmont Triad are perfectly positioned to help your business reach its target audience. Whether you’re promoting a local event, product, or service, our digital billboards ensure maximum visibility and influence.If you’re ready to elevate your marketing strategy and drive consumer action, inquire today to discuss a tailored advertising plan that will help your company connect with its audience and increase sales.
