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Billboard advertising continues to stand out as one of the most powerful strategies for driving customer engagement, particularly in the automotive sector. Research from the Out of Home Advertising Association of America (OAAA) and The Harris Poll reveals that automotive billboard ads do more than just capture attention—they inspire action. For automotive dealerships and brands in the Piedmont Triad, billboard advertising is an excellent way to reach potential customers and drive significant results.
How Billboard Ads Drive Attention and Action in the Piedmont Triad
According to the latest research, 43% of consumers who noticed an automotive billboard ad took some form of action after seeing it. This includes visiting a dealership’s website, doing research on the brand or dealer, and even heading straight to the dealership. With billboard advertising, automotive businesses can create a tangible impact that goes beyond awareness—it activates consumer intent.
The most common actions consumers took after seeing an automotive billboard ad include:
- Visiting the Dealership or Brand Website (38%): Billboard ads drive digital traffic, where consumers can explore their vehicle options and learn more about what’s available.
- Doing Online Research (38%): After seeing an ad, many potential buyers conduct online research to compare prices and vehicles.
- Word of Mouth (30%): Consumers are likely to share ads with their family or friends, increasing your brand’s reach and influence.
- Visiting the Showroom (23%): Billboard ads drive foot traffic to dealerships, encouraging in-person visits to check out the vehicles.
- Following on Social Media (21%): Billboard advertising helps dealerships grow their online presence and engage with consumers on social platforms.
- Sharing the Ad on Social Media (20%): Social media sharing extends the reach of your campaign, providing additional exposure.
- Calling the Dealership (20%): Many consumers reach out directly via phone after seeing an ad, asking for more information.
- Purchasing or Leasing a Vehicle (19% and 17%, respectively): The ultimate goal of automotive advertising is to drive sales, and billboard ads play a pivotal role in achieving this.
Who Engages Most with Automotive Billboard Ads in the Piedmont Triad?
The study highlights key demographics that engage most with automotive billboard ads:
- Urban Areas in the Piedmont Triad (52%): Major cities in the Piedmont Triad, such as Greensboro, Winston-Salem, and High Point, have significant populations that engage with automotive billboard ads. These urban areas are prime locations for your ads to make an impact.
- Gen Z (50%): Younger consumers, particularly Gen Z, are highly responsive to automotive billboard ads, making them a key demographic for local dealerships.
- Millennials and Men (49%): Millennial buyers and men are particularly engaged with automotive ads, making these groups crucial for targeted marketing.
- All Adult Consumers (38%): Automotive billboard ads resonate with a wide range of consumers, ensuring that dealerships in the Piedmont Triad can reach a diverse audience.
Types of Billboard Ads That Work Best in the Piedmont Triad
The effectiveness of your billboard ads depends on the message you’re sending. Research reveals that certain types of automotive billboard ads generate the most engagement:
- New Model Releases: Consumers are particularly interested in seeing the latest car models. Featuring new releases in your billboard ads can capture the attention of potential buyers eager to learn more.
- Fuel Economy: With rising gas prices, ads that highlight fuel-efficient vehicles are particularly effective.
- Limited-Time Special Pricing: Promotions and discounts are highly attractive to car buyers and drive immediate action.
- Maintenance and Service: Offering service deals and maintenance packages in your billboard ads can build long-term relationships with customers.
- Limited-Time Financing Offers: Highlighting attractive financing options in your ads can prompt consumers to make a purchasing decision sooner.
- Inventory Availability: Ads that show cars in stock and ready for immediate purchase create a sense of urgency.
- Interior Features/Technology: Billboard ads that showcase high-tech features and interior upgrades appeal to consumers looking for cutting-edge vehicles.
Conclusion: Boost Your Automotive Sales with Billboard Advertising in the Piedmont Triad
Billboard advertising is an incredibly effective tool for driving consumer engagement in the Piedmont Triad automotive market. With 43% of consumers taking action after seeing an automotive billboard ad, it’s clear that billboard advertising can lead to real results. By targeting the right audiences, especially in key urban areas like Greensboro, Winston-Salem, and High Point, and focusing on compelling ad messages, automotive brands can maximize their advertising efforts.
At DBC Outdoor, we specialize in creating impactful billboard advertising solutions tailored to the needs of businesses in the Piedmont Triad. Our strategically placed billboards ensure that your message is seen by the right consumers at the right time, driving foot traffic and online engagement.
Ready to drive sales and engagement with billboard advertising in the Piedmont Triad? Contact DBC Outdoor today to learn how we can help you activate your automotive brand through effective billboard advertising.
